Crisis of modern Internet Search systems
Rapid development of information technologies has provided prompt growth the Internet. For last year the mark in one million registered domains was overcome by many countries in which earlier the Internet as the business tool was not considered. Many owners of the real enterprises and the organisations have constructed the virtual representations, but development of many of them is stopped because of a number of the reasons.
Creation of virtual office first of all is considered by many businessmen as means of increase of a break-even sales level, attraction of additional clients. Everything existing till the moment of creation of virtual representation clients, will know about its existence, and for them there is no necessity to waste time on searches in the Internet.
For other users the Internet the site of such company is not visible. One of the most considerable problems of practical application the Internet in real business is necessity of maintenance of high results for a search rating. In practice it means, that each virtual office first of all should take care of advancement in existing systems of search in the Internet.
Thus, the Internet gives huge advantages for real business, but from the owner of a new site of performance of complex procedures of optimisation of a contained site, carrying out of the advertising companies in the Internet and performance of requirements of search systems for increase of a rating the Internet of a resource of the company in exchange demands. There is a simple decision of all these restrictions in achievement of success the representation Internet - creation of specialised department which structure will include experts in the Internet to marketing.
There is, however, still simply good luck when your new site owing to any casual reasons becomes popular, but in the Internet such popularity is very short-lived. There are many examples of such jumps of popularity, there is even an Internet service playing a role of the observer and gathering of statistical data in the Internet.
For the small companies creation of new department on maintenance of successful development of virtual representation is practically unreal. To be engaged in independently advancement of a site in search systems the Internet means necessity of performance of publicistic activity.
What good the company would not be, she would not offer what high degree of service of clients not enough the simple description of this company and the list of services for high results in search inquiries. It is necessary to write and publish numerous articles on a site, to take part in forums of related subjects, constantly to update the information in electronic form. All it demands from the owner of virtual office of serious knowledge in the field of computer science and the Internet of analytics and, in essence, takes away considerable resources from primary activity, that negatively affects economic indicators.
Besides now the age of a site began to play an essential role - if it only is created, chances to make the way on the first pages of inquiries are low.
There is still an advertising in search systems, but besides all first places are already occupied by large corporations and financial expenses on achievement of success in this direction are dictated by their huge budgets on the Internet advertising. How many GOOGLE would not confirm about "equality" of participants in its system ADWords, in practice what are ready to spend the enormous sums for advertising win only.
Besides at GOOGLE the unhealthy tendency is noticed - increase of results in search inquiries is provided first of all for participants of its financial programs (ADSENSE, ADWords).
The Internet has grown from simple storehouse of information materials, but the basic tool for work about the Internet - search systems only modify the systems of information search, disregarding practical use of resources the Internet. Obviously, time of creation of essentially new system of search in which basis features of the virtual world of commerce will be considered, instead of principles of the organisation of the world library has come.
The author of article is in unsuccessful position - residence change, necessity of search of work and impossibility to work on the speciality (for some reason till now has not met vacancies and for the Internet analyst), do not give the chance to show the potential completely. Long-term practice of programming, creation of sites, operation of computing systems and the Internet have helped the author of this article to find the decision of the described problem, but considerable resources are necessary for its realisation. But, certainly, one - the one who will create this new system of search, not only will provide small enterprises with all power the Internet, but also will provide to itself leadership in sphere the Internet of services.
Spanish version of the article "Crisis of modern Internet Search systems"
Owing to employment, the author reserves the right to itself to use machine translation of the text, therefore in advance asks to be indulgent to possible errors in texts.
For discussion of questions of practical use the Internet of resources suggested to take part in forum WebOferta.
